We all know and love Scribbler cards, but did you know that in our 34 stores nationwide we have made a concerted effort to expand our gift ranges? Emily Hick, our new gift buyer has expanded on gifts, stationery and packaging including own brand Scribbler products, so that our customers now have a wider range of options to accompany that integral card choice. We caught up with her to find out about the exciting plans Scribbler has to expand its gift range...
What sort of gifts/gift ranges did you want to expand on and why?
When I joined Scribbler I was most excited to develop more own brand gifts. There are so many amazing cards here developed by the design team that can be translated onto gifts such as mugs, wash bags and cushions. So far we have seen great success on whatever own brand gifts we have tried from notebooks, diaries and tote bags so I am really excited to continue to develop the range further. It is increasingly important to do this in order to differentiate from our competition. We don’t want to have the same gifts that are in every other shop.
What are your personal favourites amongst the new gift ranges and why?
My favourite gifts currently are the Prosecco sweets from Sugarsin. I love the fun and bright coloured packaging, and at only £3, these are the perfect gift to give alongside a card.
Sugarsin prosecco classic and fizzy gummies: £3 each
We have seen huge success on our Lightbox and Speech Bubble lights, they are great for parties and the countdown to Christmas, and are a real trend in the market right now.
Why are Scribbler gifts better/different from than other High Street gift options?
Since I have joined I have tried to source gifts from suppliers that do not sell to our competitors or are featured on the rest of the high street. I try to ensure there is a fun theme or unique design that you won’t get anywhere else!
So far we have seen great success with the home and lifestyle gifts we have recently added, including the very popular ‘Oh K!’, a beauty range hailing from Korea with its kitsch and cute packaging. A quirky addition to any handbag and great pick up item.
Oh K! Cherry Blossom hand cream - £6
Oh K! Pocket mirror - £6
Oh K! Lip balm duo - £6
Our range of light up products has really taken off as an affordable way to inject a focal point into any home; a fabulous gift. And following on from the unicorn trend, why not inject some fun and warmth into your room with your very own light up unicorn? At only £8, it’s a no brainer!
Speech bubble light - £19.99
Colour changing unicorn light - £8
Light up message board - £19.99
In September we launched our new notebook range so that some of the bestselling designs could be emblazoned on some quality stationery. Liked our bestselling ‘legend’ card? Well that’s one we’ve included. But we haven’t just stopped there. We’ve expanded our product portfolio onto mugs, cushions, wash bags, and even phone covers. Just one more step towards Scribbler world domination! We joke, but if you liked our ‘More Issues than Vogue’ tote bag or notebook, you can now have the same slogan on an iPhone cover. Cool huh?
Legend notebook - £3.99
White Marble bound notebook - £6.99
More Issues Notebook - £3.99So next time you pop into to one of our 34 branches to pick up a card, have a look at some of the new gifts on offer. There really is something for everyone.