We all bloody love a gamble, don’t we? It’s not enough to simply purchase the exact thing we want while expecting to get that thing. Where’s the fun in that? 

That’s why Blind Boxes have absolutely exploded recently, we’re all just after that spark of joy that comes with the unknown. 

Wanna know why everyone’s obsessed with blind boxes? And which ones should you get? Read on… 

The Anticipation

You pick up the box, look on the back and something catches your eye - the chance to win a special, rare trinket that nobody else has. 

It might be a fun colour, a totally different design or simply the exact thing you want, you just know you need to tear open the box and see if you’ve been lucky. 

And if not? You’ve still got an adorable new accessory. We recommend the EMMA Tuan Tuan Blind Box - because it’s a guaranteed love-at-first-sight affair. 

The Nostalgia

Remember going to the shop to buy Pokemon cards? You probably went yesterday because they’re massive at the moment too. But that feeling of buying a pack not knowing what was inside was pure magic. 

We’re all craving a bit of nostalgia to escape the horrors of the modern world (we’re blaming AI), that’s why the Lulu The Piggy Joyful Time Series exists. They’re the perfect retro hit of whimsy, as is the Vintage Teddy Shop series!

The Adrenaline Rush

You’ve torn open the box, ripped open the packet and found the EXACT colour/style/thing you wanted. It’s like you’ve won the happiness lottery.

It might be the extra-rare mystery figure or just your perfect colour match, but in that moment, nothing else matters. NOTHING. 

That’s also, coincidentally, what it feels like to open a Puffynose Friends box. Just FYI.

The Show Off

Now it’s your chance to show off what you won. Hang it from your bag, carry it with pride like a happy little trophy or just admire it from afar (or anear). 

Just don’t sell it on eBay because that’s really heartless, and these Lovely Emma Pocket Zoo Series plushes deserve better than that…