We all love to hear how much we mean to someone, but we also love our boundaries intact and our feeling cringe level as low as possible.
Valentine’s Day can be a bit of a cheese-fest, and you’ve got a cool façade to keep up, so we’ve pulled together our favourite proclamations of love that won’t make you seem like you’re a bit OTT.
Better cancel that order of two-dozen roses, eh?
Perfect Catch Chocolate

If you’re fishing for some reciprocal compliments, chocolate might just be the best place to start.
There are plenty of fish in the sea, but you somehow ended up with your perfect one, and you should tell them, in the form of a delightful tin filled with aquatic-inspired chocolate.
Simple, easy and not cheesy. Because it’s chocolate. Duh.
You Are My Happy Place Card

There are levels to this game - saying “I can’t live without you” is waaaayyyyy too intense, almost aggressive.
But saying they’re your happy place? Nice, kind, approachable. It shows you love them without coming across too strong.
Put it in a little heart and you’ve got a lovely little Valentine’s card without the ick.
Jellycat Rose Bouquet

Everybody bloody loves a Jellycat, and everybody bloody loves a bouquet of sweet-smelling roses.
Put ‘em together and you’ve got the perfect Valentine’s gift that’ll be with them forever. Less intense than an ACTUAL bouquet of roses, which is very cliché, and will die eventually.
Wow, morbid.
I Fluffin’ Love You Socks

February is pretty heckin’ cold, so this is not only a fluffin’ thoughtful gift, it’s practical too.
They get to keep their toes nice ‘n’ warm while rocking a pair of kitty cat socks, and you get to proclaim your love without being all wild about it.
Win win.
Jellycat Macaron Heart

Real macarons are actually kinda overrated. Yeah they taste alright and look pretty, but for how much they are? Crikey.
It’s also pretty intense of you to spend that much on patisserie. A Jellycat though? Chill, calm, not intense at all. But still shows you love them.
Touch Your Bum Card

It’s pretty nice that someone lets you touch their bum all the time (within reason, obviously, otherwise they’d get nothing done).
So remind them how grateful you are with a cheeky card that shows they have your heart, and you have their bum. Firmly yet gently within your grasp. At all times.
Fave Weirdo Sweets

If you’re shopping with us, chances are you’re a weirdo. Which means you’ve probably also chosen a weirdo to be with as your partner.
Give them these tasty treats to say they’re your fave - it’s better than saying ‘Love you’, because you’re weird, but not THAT weird.
You Croc My World Card

Once heralded as ugly, pointless and gross (maybe a bit like you??), Crocs are now loved by millions.
So instead of the usual boring proclamations of love, make a footwear pun instead. Less intense, less icky, effortlessly funny.