ApplePip is one of the rising stars of the greetings card industry, dedicated to designing and publishing simple humorous, sentimental and colourful cards. Their cards range from heartfelt ones that'll make you go all gooey inside to others that'll simply make you laugh out loud. The company is headed by Simon Townsend, a Yorkshire-born poet and writer best known for his original funny little book of poems and off-the-wall humour. His aim is to spread a little love, make people laugh, giggle, or just plain smile. Isn't that what life's all about?